Sole Society is an e-commerce brand that offers classic yet modern styles across multiple categories. As the Senior Graphic Designer, I developed a fresh aesthetic for the brand and brought timeless qualities to the website and brand collateral.
My role included managing and leading projects, designing daily emails, website layouts and assets, marketing campaigns, print collateral, store signage, packaging, and catalogs. I worked closely with an Art Director and Fashion Director, along with designers, copywriters, retouchers, project managers, and merchandising team.
I lead a website redesign focused on reframing the brand with a refined look and feel through updated colors, typography, and photography. The design allowed for moments of storytelling and marketing messages to engage customers as they browse categories, collections, and looks. The updated site was simple and modern, highlighting beautiful photography, and creating a seamless shopping experience.